Writing
Notes on strategy and story.
I write about brand storytelling, communications, thought leadership, content strategy and life as an independent consultant. Most of it lives on LinkedIn.
- 01LinkedIn ↗
From Strategy to Story (series)
An eight-part series on turning a company’s mission into a narrative people see themselves in: real voices, one story across many touchpoints, and why the best brand stories grow with their audience.
- 02LinkedIn ↗
Decoding the ethics of working with freelancers
What good collaboration between companies and independent specialists looks like, and why freelancers do their best work as true collaborators.
- 03LinkedIn ↗
Will AI writing tools replace content writers?
Where AI genuinely helps (research, raw data, speed) and where it doesn’t (authenticity, emotion, strategy), and why the answer is to use it, not fear it.
- 04LinkedIn ↗
Web strategy 101: 8 steps to compelling website copy
Most websites talk about the business from the inside out. Eight steps to copy that starts with the customer instead.
- 05LinkedIn ↗
How visual storytelling can aid business growth
Audiences drawn in by a headline lose interest at a wall of text. How pairing story with images improves attention, recall and connection.
- 06LinkedIn ↗
5 content marketing myths to bust today
Publishing isn’t the finish line, and a few quick blog posts won’t fix a missing strategy. Five beliefs that quietly waste marketing effort.
Start here
Tell me what you’re trying to achieve.
Thirty minutes, no pitch. I’ll ask about your goals, your audience and what’s getting in the way, and tell you honestly whether I can help.